TikTok
TikTok Shop – Integrated Marketing Manager
Los Angeles, California · Manager · Full-time · Posted Oct 28, 2026
- Education
- Bachelor’s degree or above.
About the job
Develops integrated marketing strategies and campaigns for TikTok Shop in the U.S., building brand awareness and driving user action and conversion.
What you'll do
- Create integrated marketing plans, brand strategies, and brand management guidelines informed by user and category insights.
- Build communication channels and content systems; manage creative and media agencies and scale marketing initiatives across the U.S.
- Localize initiatives for U.S. consumers, sellers, and creators, and deliver campaigns accountable for conversion results.
What they ask for
- Bachelor’s degree or above.
- Solid understanding of platform marketing and advertising.
- Strong familiarity with the U.S. market, or experience living in the U.S. or working in an international environment.
- Good sense of emerging trends.
Nice to have
- Experience in marketing for content-driven e-Commerce.
- Strong logical thinking and project management skills, resilience, and effective cross-team communication and collaboration.
Model-written summary · the original posting is authoritative