TikTok
TikTok Shop – Integrated Marketing Manager
Los Angeles, California · Manager · Full-time · Posted Oct 28, 2026
- Education
- Bachelor’s degree or above.
About the job
Develops integrated marketing strategies and communications for TikTok Shop in the U.S. to build awareness and drive user action and conversion.
What you'll do
- Create marketing plans, brand strategies, and brand management guidelines based on user and category insights.
- Build communication channels and scalable U.S. marketing initiatives; manage creative and media agency relationships and conversion results.
- Localize initiatives and develop content and case-study communications for target audiences.
What they ask for
- Bachelor’s degree or above.
- Solid understanding of platform marketing and advertising.
- Strong familiarity with the U.S. market, or experience living in the U.S. or working in an international environment, and awareness of emerging trends.
- Excellent English proficiency for communicating with agencies and users.
Nice to have
- Marketing experience in content-driven e-Commerce.
- Strong logical thinking, project management, resilience, communication, and cross-team collaboration skills.
Model-written summary · the original posting is authoritative