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TikTok

TikTok Shop - Product Operations Manager, Brand Operation GTM

Seattle, Washington · Manager · Full-time · Posted Oct 28, 2026

Experience
Minimum of 1 year in strategy operations or a related field.
Education
Bachelor's degree or equivalent experience.

About the job

Leads U.S. TikTok Shop merchant certification programs by defining quality standards, rolling out certification rules, and improving them using market research and feedback.

What you'll do

  • Research U.S. consumers and merchants, identify certification needs, and build an NPS feedback loop.
  • Define and refine Top-Tier Store criteria and translate them into merchant vetting and evaluation rules.
  • Roll out certification rules across industry categories and work with Product and Strategy teams to improve the program.

What they ask for

  • Ability to manage complex projects from inception to completion in a fast-paced, ambiguous environment.
  • Strong analytical and problem-solving skills, including using data to guide strategic decisions and measure performance.

Nice to have

  • Experience with creator ecosystems or content-based commerce, such as livestream shopping or influencer-led affiliate models.
  • Familiarity with U.S. commerce best practices, merchant operations, and consumer behavior.

Model-written summary · the original posting is authoritative

First seen Oct 28, 2026 · Last verified Nov 6, 2026 (UTC)