TikTok
TikTok Shop - Seller Content LIVE Account Manager
New York, New York · Manager · Full-time · Posted Oct 28, 2026
- Experience
- 5+ years; experience may be across eCommerce, social media platforms, or digital content, on the platform, brand, or e-commerce side.
- Education
- Bachelor’s Degree or equivalent practical experience.
About the job
Manages seller live-commerce strategy and execution for TikTok Shop, using performance insights and seller coaching to grow GMV.
What you'll do
- Develop and execute seller LIVE strategies to drive GMV growth; analyze performance and recommend content and conversion improvements.
- Manage assigned seller relationships and end-to-end live planning, execution, communication, and performance coaching.
- Expand seller participation in live commerce and priority initiatives, coordinating with operations, campaign, product, and other teams.
What they ask for
- Bachelor’s Degree or equivalent practical experience.
- 5+ years of experience in eCommerce, social media platforms, or digital content, across platform, brand, or e-commerce roles.
- Proven business development and sales track record in live-streaming, e-commerce, media, or digital marketing.
- Strong understanding of relationship-building between tech platforms and sellers.
Nice to have
- Understanding of e-commerce live-streaming platforms, technologies, and industry trends.
- Familiarity with TikTok and other content platforms; content-based e-commerce experience is highly preferred.
Model-written summary · the original posting is authoritative