TikTok
User Growth GTM Strategy Manager-TikTok Shop
Seattle, Washington · Manager · Full-time · Posted Oct 28, 2026
- Experience
- 3+ years; no alternatives stated.
- Education
- Bachelor's degree or above.
About the job
Develops and executes TikTok Shop user-growth go-to-market strategies, coordinating seller communications, campaign resources, and data-driven program improvements.
What you'll do
- Manage industry and seller communications to improve seller participation in User Growth promotions and platform income.
- Plan and implement GTM strategies, including bilingual content, approvals, training, and Q&A support for account managers and merchants.
- Analyze seller participation and performance data, gather feedback, and drive product and strategy improvements.
What they ask for
- Bachelor's degree or above.
- Experience owning complex product areas with significant cross-functional dependencies.
- 3+ years managing end-to-end campaigns and performance marketing tied to revenue, sales, and/or GMV, collaborating with operations, marketing, product, and data science teams.
- Strong analytical, communication, and presentation skills; able to work independently and collaboratively in a fast-paced environment.
Nice to have
- Experience managing full-cycle marketing campaigns and working on GTM positioning and seller communication.
- Strong project management and cross-team stakeholder coordination skills; data-driven focus on ROI and campaign efficiency.
AI focus
The team leverages data and ML models to support global growth; the role's specific AI work is not stated.
Model-written summary · the original posting is authoritative