TikTok
Web Traffic Strategy Product Manager, Brand Ads - Global Monetization Product and Technology
San Jose, California · Manager · Full-time · Posted Oct 28, 2026
- Experience
- 2+ years of experience in internet commercialization products.
- Education
- Bachelor’s degree or above.
About the job
Owns strategy and product development for Brand Search Web Traffic ads, optimizing campaign delivery, search traffic monetization, and advertiser performance.
What you'll do
- Develop delivery strategies and tools for keyword strategy, creative optimization, bidding, and budget management.
- Optimize search ads traffic strategy and formats to improve monetization efficiency and advertiser ROI.
- Plan and deliver product iterations with cross-functional teams, accountable for business growth and product performance.
What they ask for
- Bachelor’s degree or above.
- 2+ years of experience in internet commercialization products.
- Strong data analysis, logical thinking, and business understanding; able to identify issues and drive optimization plans.
- Familiarity with internet advertising mechanisms, including ad delivery, traffic distribution, bidding optimization, or ad performance improvement.
Nice to have
- Experience with major advertising platforms such as Google, Meta, or TikTok, or Search Ads.
- Experience in ad performance optimization, commercialization strategy, or machine-learning-driven ads products.
AI focus
The posting says the ideal candidate will have a strong understanding of the generative AI landscape; it does not specify AI work responsibilities.
Model-written summary · the original posting is authoritative