Tive
Director, Product Marketing
$170K–$180K
Remote (United States) · Remote · Director · Full-time · Posted Aug 11, 2026
- Experience
- 8+ years of experience in B2B Product Marketing.
- Education
- Bachelor’s degree in business or marketing.
About the job
Leads product marketing strategy at Tive, shaping product and vertical positioning, messaging, go-to-market plans, and the growth of the Product Marketing function.
What you'll do
- Own product and vertical messaging and positioning across Tive’s portfolio; lead go-to-market planning for launches and updates.
- Lead market intelligence, segmentation, win/loss analysis, and cross-functional feedback to inform strategy; support campaign planning, sales enablement, and customer-facing content.
- Manage and mentor the Senior Product Marketing Manager and establish processes and practices to scale the function.
What they ask for
- 8+ years of experience in B2B Product Marketing.
- Bachelor’s degree in business or marketing.
- Experience developing messaging and go-to-market strategies across multiple product types and industries.
- Strong writing, content creation, collaboration, and stakeholder management skills.
Nice to have
- Experience in SaaS, connected hardware/IoT, or supply chain/logistics technology.
- Track record supporting vertical-specific go-to-market motions.
Pay
$170,000-180,000 USD base salary.
Model-written summary · the original posting is authoritative