Trovy
Senior Director of Growth
$180K–$210K
New York City +1 · Director · Full-time · Posted Jun 12, 2026
- Location
- New York City
San Francisco - Experience
- 6–10 years in growth marketing, performance marketing, or demand generation.
About the job
Own Trovy’s growth acquisition and brand strategy across paid and organic channels, lifecycle marketing, creative, and external partners.
What you'll do
- Run Meta and Google campaigns, affiliate marketing, and targeted direct mail; test performance and optimize acquisition.
- Lead SEO and AI-search visibility, content planning, email nurture, and lifecycle messaging.
- Direct brand and creative across channels, manage marketing contributors and vendors, and build toward an in-house marketing function.
What they ask for
- 6–10 years of experience in growth marketing, performance marketing, or demand generation.
- Hands-on experience running paid media programs at scale on Meta and Google.
- Experience managing affiliate programs and direct mail campaigns, including vendor relationships and list strategy.
- Strong grasp of SEO and AI search optimization (AIO/SGE), data analysis, copywriting, and creative direction.
Nice to have
- Experience in consumer fintech, mortgage, or direct-to-consumer lending or financial products.
Pay
USD $180,000–$210,000 base salary
Tools
Meta, Google, AIO/SGE
AI focus
Optimize discoverability across AI-driven search and AI-indexed surfaces; develop organic content for AI search.
Model-written summary · the original posting is authoritative