Trovy
VP, Marketing
$210K–$275K
New York City · On-site · Director · Full-time · Posted Oct 8, 2026
- Experience
- 10+ years of experience; 5+ years building and leading marketing teams.
About the job
Build Trovy’s marketing organization and brand while driving customer acquisition, lifecycle growth, and channel performance for its home equity products.
What you'll do
- Set brand and creative direction; own acquisition strategy, channel mix, budget, and performance against growth and CAC targets.
- Develop lifecycle programs, customer research, targeting, and testing to improve activation, retention, usage, and referrals.
- Lead and grow the marketing team, manage agencies and consultants, and partner cross-functionally on product positioning, PR, and compliant campaigns.
What they ask for
- 10+ years of experience driving user acquisition against CAC or volume targets, timelines, and budgets at scale.
- 5+ years building and leading marketing teams, including managing agencies and consultants.
- Experience marketing high-consideration financial products in a regulated environment and translating complex products into clear, trustworthy value propositions.
- Deep knowledge of marketing channels and mastery of hypothesis-driven A/B and incrementality testing.
Nice to have
- Experience in fintech or a DTC/consumer lending business.
Pay
USD 210,000 to USD 275,000 base salary
Tools
Meta, TikTok, Google
Model-written summary · the original posting is authoritative