Truemed
Lifecycle Marketing Manager
Los Angeles, CA or Austin, TX · Manager · Full-time · Posted Oct 8, 2026
- Experience
- 4+ years; 6+ years for Senior.
About the job
Own and grow Truemed’s email and SMS lifecycle marketing program, turning first-time customers into repeat buyers through personalized journeys, campaigns, testing, and reporting.
What you'll do
- Build and manage Klaviyo customer journeys, campaigns, segmentation, and SMS, including consent capture and TCPA compliance.
- Write and QA email and SMS content; manage partner campaigns and lifecycle touchpoints on truemed.com.
- Test and report on engagement, repeat purchases, revenue, deliverability, and channel targets.
What they ask for
- 4+ years in lifecycle, CRM, or retention marketing; 6+ years for Senior.
- Track record of growing repeat purchase rate or customer lifetime value through lifecycle programs.
- Deep hands-on Klaviyo experience, including flows, segments, custom events, catalog, SMS, and template language; SMS program experience including consent and TCPA compliance.
- Email and SMS copy portfolio; working knowledge of HTML/CSS for email and email builders; lifecycle attribution, reporting, and structured A/B testing experience.
Nice to have
- Headless CMS experience (Sanity strongly preferred); SQL or BI experience (Omni, Looker, Snowflake).
- Familiarity with the Klaviyo API, GTM, or on-site identity and tracking; regulated-category, partner-campaign, or AI-tool experience.
Tools
Klaviyo, Sanity, Stripo, HTML/CSS, SQL, Omni, Looker, Snowflake
AI focus
Preferred comfort using AI tools to draft, build, and QA campaigns faster.
Model-written summary · the original posting is authoritative