Twilio
Sr. Director, Marketing Strategy, Analytics & Innovation
$228K–$335K
Remote - US · Remote · Director · Full-time · Posted Oct 26, 2026
- Experience
- 10+ years in marketing strategy, data analytics, or related functions, with 5+ years of people leadership.
- Education
- Bachelor’s degree in Marketing, Business, Analytics, or a related field.
About the job
Leads Twilio’s global marketing strategy and analytics, using customer and performance data to guide planning, campaigns, growth, and retention.
What you'll do
- Set global marketing strategy and lead quarterly and annual planning, target setting, and operational cadences.
- Build and lead the marketing strategy and analytics team, fostering experimentation and measurable impact.
- Manage marketing spend efficiency, ROI analysis, optimization, executive dashboards, and cross-functional growth alignment.
What they ask for
- Bachelor’s degree in Marketing, Business, Analytics, or a related field.
- 10+ years in marketing strategy, data analytics, or related functions, including 5+ years of people leadership.
- Expertise with analytics and BI tools (e.g., Tableau, Salesforce).
- Strong communication, leadership, cross-functional collaboration, and storytelling skills.
Nice to have
- Advanced degree (MBA or similar).
- Experience in SaaS, tech, or high-growth environments; marketing analytics or data science certification is a plus.
Pay
$227,840 - $284,800 USD (estimated pay range); $241,200 - $301,500 USD (estimated pay range); $268,000 - $335,000 USD (estimated pay range)
Tools
Tableau, Salesforce
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