Twitch
Director, Head of Creative
$184K–$275K
New York City +1 · Director · Full-time · Posted Sep 9, 2026
- Location
- New York City
San Francisco, CA - Experience
- 10+ years in creative direction, marketing, or advertising leadership.
- Education
- Bachelor’s degree in a design-related field or equivalent practical experience.
About the job
Leads Twitch’s global creative strategy and team, delivering consistent, community-focused brand experiences across markets.
What you'll do
- Build and mentor a creative team and foster an inclusive culture.
- Set creative vision, maintain global brand standards, and manage external agencies.
- Present data-driven creative initiatives to senior leaders and improve creative operations with scalable, AI-assisted processes.
What they ask for
- 10+ years in creative direction, marketing, or advertising leadership, with success managing teams of managers.
- Proven experience managing global brand standards and high-value agency relationships.
- Experience using performance insights and market trends to guide creative decisions and campaigns.
- Required portfolio or case studies demonstrating strategic creative leadership, brand building, and campaign impact.
Nice to have
- Experience developing creator- or user-led brand strategies that balance corporate standards with community authenticity.
Pay
$184,500 — $249,600 USD (base salary); $203,000 — $274,600 USD (base salary)
AI focus
Optimize creative operations through scalable, AI-assisted processes.
Model-written summary · the original posting is authoritative