Twitch
Director, Head of Product Marketing
$187K–$278K
Irvine, CA +1 · Director · Full-time · Posted Sep 25, 2026
- Location
- Irvine, CA
San Francisco, CA - Experience
- 10+ years of relevant experience; 5+ years managing and scaling high-performing, integrated teams.
About the job
Build and lead Twitch’s global product marketing function, defining product value for creators and viewers and driving adoption through cross-functional strategy.
What you'll do
- Lead, coach, and scale the global product marketing team and establish its operating practices.
- Translate product roadmaps and monetization tools into creator-focused value narratives; partner with Product, Design, and Engineering on discovery and roadmap challenges.
- Use audience insights to support platform growth, onboarding, retention, and community-focused marketing across user-facing and in-product channels.
What they ask for
- 10+ years of relevant experience in high-growth consumer tech, creator economy platforms, social networks, or two-sided marketplaces.
- 5+ years managing and scaling high-performing, integrated teams.
- Deep understanding of creator unit economics, digital commerce, patronage models, and how product features affect creator retention and viewer habituation.
- Experience understanding digital subcultures, streamer dynamics, and building an audience online.
Pay
USD 187,000—252,900 base salary (Seattle, WA); USD 205,700—278,200 base salary (San Francisco, CA); USD 205,700—278,200 base salary (New York, NY); USD 187,000—252,900 base salary (Los Angeles, CA); USD 187,000—252,900 base salary (Irvine, CA)
Model-written summary · the original posting is authoritative