Twitch
Director, Head of Product Marketing
$187K–$278K
San Francisco, CA · Director · Full-time · Posted Sep 25, 2026
- Experience
- 10+ years of relevant experience; 5+ years managing and scaling high-performing, integrated teams.
About the job
Build and lead Twitch’s global product marketing function, shaping product value narratives and driving creator and viewer adoption across the platform.
What you'll do
- Build, coach, and scale the global product marketing team and establish its operating practices.
- Translate product roadmaps and monetization tools into creator-focused value narratives and support discovery, onboarding, and retention initiatives.
- Use audience insights to guide marketing across Twitch’s communities and ensure user-facing messages and promotions deliver community value.
What they ask for
- 10+ years of relevant experience in high-growth consumer tech, creator economy platforms, social networks, or two-sided marketplaces.
- 5+ years managing and scaling high-performing, integrated teams.
- Deep understanding of two-sided platform economics, creator unit economics, digital commerce, and how product features affect creator retention and viewer habituation.
- Exceptional written and narrative skills; ability to distill complex, highly technical material.
Pay
USD 187,000–252,900 base salary (Seattle, WA; Los Angeles, CA; Irvine, CA); USD 205,700–278,200 base salary (San Francisco, CA; New York, NY)
Model-written summary · the original posting is authoritative