Audience Insights Lead

What you'll do

• Lead a continuous audience research program; select and manage external research vendors and its budget.
• Set research methodology and precision standards; own perception tracking and develop audience sentiment measures.
• Synthesize research, product usage data, and social listening, then present findings and recommendations to senior leadership.

What they ask for

• Effective written and verbal communication, translating technical findings into clear business recommendations.
• Experience with brand and research methodology.
• Enthusiasm for using AI tools in day-to-day analysis and workflow.
• Comfort presenting insights and recommendations directly to senior leaders, including perspectives that challenge assumptions.

Nice to have

• Experience commissioning or managing brand or perception tracking studies.
• Familiarity with social listening or community sentiment tools; experience building a small team or mentoring is also mentioned.

Pay

Zone A: $139,400 - $209,000 USD gross (base salary); Zone B: $157,500 - $236,300 USD gross (base salary); Zone C: $177,000 - $265,400 USD gross (base salary)

AI focus

Use AI tools as a core part of day-to-day analysis and workflow.