Unity
Senior Performance Marketing Manager - SEM
$87K–$167K
New York, NY, USA · Manager · Full-time · Posted Oct 5, 2026
- Experience
- 5–8 years of hands-on SEM experience; at least 2 years in both B2B and B2C environments.
About the job
Leads the strategy, execution, and optimization of paid search programs across Unity’s B2B and B2C product lines to drive pipeline and growth.
What you'll do
- Manage SEM campaigns across Google and Bing, including keywords, bidding, ad copy, landing-page alignment, and budgets.
- Set and report on SEM KPIs, translating performance data into actionable insights.
- Coordinate with marketing, product, commerce, and revenue teams to support integrated paid media and consistent messaging.
What they ask for
- 5–8 years of hands-on SEM experience, including at least 2 years in both B2B and B2C environments.
- Deep expertise in Google Ads and Microsoft Advertising, with a strong grasp of attribution, bidding strategies, and campaign architecture.
- Ability to independently report on data, identify trends, and communicate findings to stakeholders.
- Strong communication and cross-functional collaboration skills.
Nice to have
- Familiarity with paid social and programmatic ecosystems.
- Experience with marketing automation or CRM platforms (Salesforce, Eloqua, or similar), Semrush, Profound, or SA360.
Pay
$87,400 - $131,200 USD gross (base salary); $98,800 - $148,200 USD gross (base salary); $111,000 - $166,600 USD gross (base salary)
Tools
Google, Bing, Google Ads, Microsoft Advertising, Salesforce, Eloqua, Semrush, SA360
AI focus
Monitor AI-driven search shifts (SGE, etc.) and bring relevant perspectives to the team.
Model-written summary · the original posting is authoritative