Upstart
Principal Data Scientist, Marketing Measurement
$195K–$270K
United States +2 · Remote · Principal · Full-time · Posted Oct 9, 2026
- Location
- United States
Remote
remote - Experience
- 8+ years in data science or a related quantitative role, much of it spent measuring marketing or growth spend.
About the job
Leads marketing measurement at Upstart, evaluating what marketing channels cause, allocating credit across borrower touchpoints, and recommending how marketing budgets should be spent.
What you'll do
- Guide incrementality testing and apply causal inference when experiments are not feasible.
- Build and maintain attribution, use marketing mix models alongside experiments, and recommend spend allocation.
- Automate recurring measurement reporting, mentor analysts, and review their work.
What they ask for
- Hands-on experience designing and analyzing incrementality tests and solid causal inference knowledge beyond standard A/B testing.
- Working knowledge of marketing mix modeling and multi-touch attribution.
- Strong Python and SQL skills.
- Track record of measurement work that changed marketing budget decisions; ability to communicate clearly and drive projects independently.
Nice to have
- PhD or master's degree in statistics, economics, computer science, or another quantitative field.
- Familiarity with AI tools that speed up analysis and reporting.
Pay
$195,300 — $270,400 USD (base salary); $182,800 — $230,000 CAD (base salary)
Tools
Python, SQL
Model-written summary · the original posting is authoritative