Upstart
Senior Manager, Performance Marketing, Emerging Products
$139K–$192K
United States +2 · Remote · Manager · Full-time · Posted Sep 10, 2026
- Location
- United States
Remote
Remote - Experience
- 5+ years in performance marketing or digital media buying.
About the job
Owns and scales paid digital customer acquisition for Upstart’s HELOC product, building its performance marketing engine and optimizing campaigns for efficient growth.
What you'll do
- Manage and optimize media buying across SEM, paid social, display, and emerging performance channels, including bids, budgets, audiences, creative, and landing pages.
- Build channel strategy, testing frameworks, and acquisition best practices for the HELOC product.
- Run experiments and forecast media budgets to meet volume, CPA, and ROI targets.
What they ask for
- 5+ years of performance marketing or digital media buying experience, focused on SEM with additional paid social and/or display experience.
- Track record owning large-scale acquisition programs and significant monthly budgets, with measurable growth against CPA, ROI, and volume targets.
- Hands-on paid search expertise, including keyword strategy, bid management, ad copy testing, and landing page optimization.
- Strong analytical skills to interpret performance data, design experiments, and make data-driven decisions.
Nice to have
- Experience in regulated or longer-consideration-cycle sectors such as financial services, fintech, lending, insurance, or marketplaces.
- Experience launching products or channels from zero to one, or improving funnels and on-site conversion with product and engineering teams.
Pay
$138,600 — $192,000 USD (base salary)
Tools
SEM, paid social, display
Model-written summary · the original posting is authoritative