Senior Manager, Performance Marketing, Paid Social

What you'll do

• Manage paid social and video campaign strategy, setup, bidding, budgets, pacing, and performance, working with the media agency to meet volume, CAC, and profitability goals.
• Develop creative and audience strategies and run structured tests across creative, targeting, bidding, placements, geographies, and funnel experiences.
• Partner cross-functionally to improve acquisition from impression through funded loan, using analytics and experiments to guide investment decisions.

What they ask for

• 7+ years of experience in performance marketing or digital media buying, including significant hands-on paid social and video campaign experience.
• Proven record owning and scaling paid social acquisition against CAC, CPA, ROI, revenue, or profitability goals.
• Expertise in paid social campaign structure, bidding, budgeting, audience management, creative testing, and optimization.
• Experience with external media agencies, paid media creative strategy, analytical experimentation, and geographic targeting or audience segmentation.

Nice to have

• Experience in regulated or longer-consideration-cycle industries such as financial services, fintech, lending, insurance, or marketplaces.
• Experience launching channels or products from zero to one, or improving landing pages and funnels with product and engineering teams.

Pay

$138,600 — $192,000 USD (base salary)