Variance
Product Marketing Lead
San Francisco · On-site · Full-time · Posted Mar 31, 2026
- Experience
- 4–8 years in product marketing, strategic marketing, or founder’s office / GTM roles at high-growth B2B SaaS companies.
- Education
- Bachelor’s degree or equivalent practical experience.
About the job
Defines Variance’s market positioning and messaging, leads product launches and go-to-market materials, and develops customer and competitive narratives for its AI-powered risk mitigation platform.
What you'll do
- Own company and product positioning, messaging, and narrative development; shape external-facing materials.
- Lead product launches and build sales enablement materials and customer stories that support enterprise sales.
- Conduct market, customer, and competitive research and partner with leadership on category creation and strategic communications.
What they ask for
- Exceptional ability to distill complex technical products into clear positioning and messaging.
- Experience owning product launches, sales enablement, customer-facing collateral, and competitive intelligence.
- Strong commercial instincts, understanding of enterprise buying motions, cross-functional collaboration, and excellent writing skills.
- Bachelor’s degree or equivalent practical experience.
Nice to have
- Familiarity with AI/ML, infrastructure, security, fraud, compliance, or risk markets.
Tools
AI, AI/ML
AI focus
The company develops safe and effective AI to help fraud, Trust & Safety, and Risk & Compliance teams reduce repetitive manual reviews and investigations; the role markets this AI-powered risk mitigation platform.
Model-written summary · the original posting is authoritative