Veeva Systems
Director - Integrated and Field Marketing
$125K–$225K
Massachusetts - Boston · Remote · Director · Full-time · Posted Aug 6, 2026
- Experience
- 7+ years of progressive experience; accepted areas include integrated marketing, field marketing, demand generation, or go-to-market roles.
About the job
Leads North America integrated and field marketing for Development Cloud, developing and executing programs to build awareness, generate pipeline, engage customers, and support growth.
What you'll do
- Set the North America integrated marketing strategy and coordinate annual plans with Europe and global teams.
- Lead multi-channel campaigns and programs, including digital, account-based marketing, field events, executive programs, webinars, customer advocacy, and sales enablement.
- Measure and optimize marketing performance, while leading cross-functional initiatives and supporting team development.
What they ask for
- 7+ years of progressive experience in integrated marketing, field marketing, demand generation, or go-to-market roles within B2B enterprise software or cloud-based solutions.
- Experience leading multi-channel programs across global and regional teams in fast-paced, matrixed organizations.
- Demonstrated ability to develop, execute, measure, and optimize integrated marketing programs that deliver pipeline, customer engagement, and business impact.
- Experience leading, mentoring, or managing marketing teams while remaining hands-on.
Nice to have
- Experience marketing high-value solutions to the life sciences industry.
Pay
USD 125,000 - USD 225,000 base salary
Model-written summary · the original posting is authoritative