Veeva Systems
Field Marketing - Manager
$70K–$130K
Massachusetts - Boston · Remote · Manager · Full-time · Posted Oct 8, 2021
- Experience
- 5+ years in demand generation/field marketing within B2B enterprise software or cloud-based solutions.
- Education
- Bachelor’s degree required.
About the job
Develops and executes integrated North American field marketing programs to support revenue growth, customer retention, and new customer acquisition.
What you'll do
- Plan and manage demand generation, customer marketing, events, webinars, and other campaigns; measure results and optimize against goals and budget.
- Partner with Sales and cross-functional teams on go-to-market and account-level marketing programs, including copywriting and program execution.
- Manage agencies, vendors, and quarterly and annual marketing budgets.
What they ask for
- 5+ years of demand generation or field marketing experience in B2B enterprise software or cloud-based solutions.
- Experience running demand generation and customer campaigns, and planning, executing, and reporting on integrated marketing programs.
- Hands-on experience using CRM and marketing automation systems; experience managing budgets and vendors.
- Bachelor’s degree required.
Nice to have
- Pardot and Salesforce experience.
- Experience with account-based marketing, customer retention, cross-sell, or upsell campaigns; life sciences experience is a plus.
Pay
USD 70,000 - USD 130,000 (base salary)
Tools
Pardot, Salesforce, CRM, marketing automation systems
Model-written summary · the original posting is authoritative