Veeva Systems
Vice President of Marketing - Crossix
$175K–$275K
Pennsylvania - Philadelphia · On-site · Director · Full-time · Posted Sep 11, 2026
- Experience
- 10+ years of B2B marketing experience, including 5+ years leading marketing teams.
About the job
Leads Crossix marketing, shaping product positioning and go-to-market programs for Measurement and Audience products serving life sciences marketing.
What you'll do
- Own product positioning and value propositions, and lead annual marketing planning and execution.
- Build multi-channel content and targeted go-to-market programs; equip Sales with messaging, enablement materials, and competitive intelligence.
- Lead and develop the product and field marketing team, partnering with Strategy, Sales, and Product.
What they ask for
- 10+ years of B2B marketing experience, including 5+ years leading marketing teams.
- Strong product marketing background at ad-tech or media companies.
- Ability to explain complex technical capabilities clearly and persuasively, including through thought leadership.
- Proven go-to-market program launches and strong cross-functional collaboration and leadership.
Nice to have
- Life Sciences industry experience or experience with businesses providing high-value solutions to life sciences companies.
- Experience with marketing automation and CRM systems, such as Marketo, Salesforce, or Hubspot.
Pay
USD 175,000 - USD 275,000 base salary
Tools
Marketo, Salesforce, Hubspot
Model-written summary · the original posting is authoritative