Verkada
Growth Marketing Manager, Upper Funnel
$175K–$195K
San Mateo, CA United States +1 · Manager · Full-time · Posted Oct 6, 2026
- Location
- San Mateo, CA United States
San Mateo, California, United States - Experience
- 4+ years; areas include growth marketing, performance marketing, paid media, marketing science, a startup or equivalent.
- Visa sponsorship
- Must be independently authorized to work in the U.S.; unable to sponsor or take over sponsorship of an employment visa for this role.
About the job
Owns Verkada’s upper-funnel marketing campaigns, audience strategy, channel testing, measurement, and budget decisions.
What you'll do
- Develop campaign creative, messaging, audience targeting, and channel mix.
- Test media channels and vendors, and measure impact using incrementality studies and other methods.
- Manage campaign budgets, document learnings, and share insights with leadership and teams.
What they ask for
- 4+ years of experience in growth marketing, performance marketing, paid media, marketing science, a startup or equivalent.
- Hands-on media-buying experience and confidence making spending decisions.
- Have designed and read at least one incrementality test, such as a geo-lift, matched-market, or holdout test.
- Strong point of view on creative and story, and proficiency in data analysis.
Nice to have
- Knowledge of SQL and Excel.
- Experience with CTV, out-of-home, audio, or account-based marketing (ABM) campaigns.
Pay
$175,000 — $195,000 USD annual OTE (comprised of base compensation and commissions, if applicable); base salary range not stated.
Tools
CTV, YouTube, LinkedIn, audio, out-of-home, SQL, Excel
Model-written summary · the original posting is authoritative