Verkada
Senior Growth Marketing Manager, Upper Funnel
$215K–$240K
San Mateo, CA United States +1 · Manager · Full-time · Posted Oct 7, 2026
- Location
- San Mateo, CA United States
San Mateo, California, United States - Experience
- 7+ years in growth marketing, performance marketing, paid media, marketing science, a startup, or equivalent.
- Visa sponsorship
- Must be independently authorized to work in the U.S.; unable to sponsor or take over sponsorship of an employment visa for this role at this time.
About the job
Owns Verkada’s upper-funnel growth campaigns, audience strategy, channel testing, budget decisions, and measurement to identify and scale effective marketing.
What you'll do
- Develop creative campaigns and audience targeting, including ICP and account-list strategy.
- Test channels and vendors, and manage spend across channels such as CTV, YouTube, LinkedIn, audio, and out-of-home.
- Design and analyze incrementality studies, track results, and share insights with leadership and other teams.
What they ask for
- Hands-on experience buying media and making spending decisions.
- Designed and read at least one incrementality test, such as a geo-lift, matched-market, or holdout test.
- Proficiency in data analysis.
- Strong ability to assess and explain campaign creative and messaging.
Nice to have
- Knowledge of SQL and Excel.
- Experience with CTV, out-of-home, audio, or account-based marketing (ABM) campaigns.
Pay
$215,000 — $240,000 USD (base pay range); $215,000 — $240,000 USD (annual on-target earnings range)
Tools
SQL, Excel, CTV, YouTube, LinkedIn
Model-written summary · the original posting is authoritative