Viktor
Performance Marketing Lead (Google Ads)
Warsaw, Dublin, or NYC onsite +1 · Full-time · Posted Jul 21, 2026
- Location
- Warsaw, Dublin, or NYC onsite
remote in Europe or US Eastern time - Experience
- 4–8 years running paid search.
About the job
Own and scale Viktor’s Google Ads acquisition program, including campaign strategy, measurement, experimentation, and performance reporting.
What you'll do
- Manage Google Ads campaigns, budgets, keywords, audiences, and creative assets across Search, Performance Max, and YouTube.
- Run conversion experiments and own attribution and measurement, including enhanced and offline conversions.
- Report on spend, CAC, and pipeline contribution; build a documented, scalable Google Ads playbook.
What they ask for
- 4–8 years running paid search, with deep Google Ads experience for B2B SaaS or AI.
- Personally managed Google Ads spend and owned its outcomes, not through an agency.
- Fluency in attribution, including GA4, pixel implementation, enhanced and offline conversions, and server-side event optimization.
- Documented experimentation practice and an AI-native daily workflow using Claude and similar tools.
Nice to have
- Scaled paid search from zero at a Series A or B B2B SaaS, or worked on AI or PLG products.
- Owned landing-page experimentation or previously developed other operators.
Tools
Google Ads, Search, Performance Max, YouTube, GA4, Claude
AI focus
Use AI tooling, including Claude and similar tools, in the daily workflow to improve output.
Model-written summary · the original posting is authoritative