VML
Senior CRM Strategist
Austin, Texas, United States +1 · Senior · Full-time · Posted May 13, 2026
- Location
- Austin, Texas, United States
MAP United States
About the job
Develops and executes omnichannel CRM strategies for a global client, connecting customer experience, data, and digital channels to create cohesive customer journeys.
What you'll do
- Lead integrated channel plans and guide strategy across email, mobile apps, social media, and emerging platforms.
- Coordinate CX, performance marketing, creative, media, and data teams to optimize end-to-end customer engagement.
- Lead research, analysis, and workshops; turn insights into strategies, personas, journey blueprints, and thought leadership.
What they ask for
- Experience in CRM, customer experience strategy, or strategic planning.
- Experience delivering CRM strategies and communications for a large-scale global client.
- Strong communication skills, including confidently presenting and leading client meetings and workshops.
- Ability to create data-backed strategic narratives that secure stakeholder buy-in.
Nice to have
- Both agency and client-side experience are welcomed.
Model-written summary · the original posting is authoritative