Wander
Senior Lifecycle Marketing Manager
$150K–$185K
Remote (United States) · Remote · Manager · Full-time · Posted Sep 25, 2026
- Experience
- 5 to 8+ years in lifecycle, CRM, or retention marketing; ideally at a B2B SaaS company.
About the job
Own and execute lifecycle marketing across the WanderOS operator journey, using campaigns, segmentation, and data to improve activation, engagement, retention, and expansion.
What you'll do
- Set lifecycle strategy and build and optimize automated email, in-app, and SMS campaigns across customer journeys.
- Run experiments, analyze customer behavior, and maintain dashboards for lifecycle KPIs.
- Partner cross-functionally to set product goals, improve onboarding and messaging, and communicate lifecycle results.
What they ask for
- 5 to 8+ years in lifecycle, CRM, or retention marketing, with measurable campaign impact on activation, retention, or expansion.
- Strong email marketing and customer journey mapping skills, with hands-on experience using a marketing automation or lifecycle platform.
- Analytical ability to segment audiences, run experiments, and interpret data; SQL is a plus.
- Excellent persuasive writing.
Nice to have
- Experience in proptech, hospitality, travel, or vacation rentals.
- Experience marketing to SMB or mid-market operators, familiarity with PMS or similar software, or prior entrepreneurial experience.
Pay
USD 150,000 to $185,000 USD (base salary); USD 150,000–185,000 per year (base salary)
Tools
Customer.io, Braze, Iterable, HubSpot, SQL
AI focus
Use AI for personalization at scale, content generation, journey analysis, and automation.
Model-written summary · the original posting is authoritative