WebFX
Market Research Analyst
Harrisburg, PA · On-site · Full-time · Posted Sep 14, 2026
- Experience
- Minimum of 1 year in SEO/digital marketing, or 2 years in a market research or business analyst role.
- Education
- Bachelor's degree; all majors welcome.
About the job
Manage client relationships and develop, execute, and analyze digital marketing campaigns, using research and testing to improve client performance.
What you'll do
- Serve as the main contact for a portfolio of clients, providing insights and recommendations.
- Develop and optimize SEO, AI Search Visibility, and PPC campaigns, including managing paid search budgets and website content.
- Analyze and report on campaign results; conduct keyword and competitive research and A/B and usability testing.
What they ask for
- Bachelor's degree with a GPA of 3.4 or above.
- At least 1 year of SEO/digital marketing experience, or 2 years in market research or a business analyst role.
- Ability to interpret marketing/business analytics and strong data analysis skills.
- Strong customer service, verbal and written communication, and presentation skills.
Nice to have
- Experience at a marketing/advertising agency.
Pay
Negotiable
Tools
Excel/Google Suite, AI tools, SEO, AI search visibility, Google Ads, Analytics, HTML, RevenueCloudFX
AI focus
Use AI tools and develop and execute digital marketing strategies that include AI Search Visibility.
Model-written summary · the original posting is authoritative