Whatnot
Category Marketing Manager
$126K–$165K
New York, NY +3 · Manager · Full-time · Posted May 11, 2026
- Location
- New York, NY
San Francisco, CA
Los Angeles, CA
Seattle, WA - Experience
- 4+ years of marketing experience.
About the job
Drive buyer acquisition and demand growth for a priority Whatnot category through marketing campaigns, events, influencer partnerships, and cross-channel initiatives.
What you'll do
- Own buyer acquisition and plan campaigns and events that grow category demand.
- Plan and execute on-platform events, product releases, and community moments across channels; manage influencer relationships and content.
- Partner with marketing teams, measure campaign effectiveness, and iterate based on results.
What they ask for
- 4+ years of marketing experience in a fast-paced environment.
- Versatility across marketing strategy and execution, including owning initiatives across multiple channels.
- Strong project management skills and ability to lead complex cross-functional initiatives.
- Experience tracking KPIs and monitoring marketing program success.
Nice to have
- Experience at a high-growth startup, marketplace, or creator-focused platform.
- Experience with graphic design or video editing tools, data analytics or AI tools, creator communities, or online marketplaces.
Pay
$126K - $165K (base salary; currency not stated)
Tools
Creative Suite, Figma, SQL, Hex, Sigma
AI focus
Experience with data analytics and AI tools is a nice-to-have.
Model-written summary · the original posting is authoritative