Whatnot
Lead Brand Designer
$158K–$200K
New York, NY +3 · Full-time · Posted Oct 6, 2026
- Location
- New York, NY
San Francisco, CA
Los Angeles, CA
Seattle, WA - Experience
- 8+ years in design, brand, and experiential creative roles; 2+ years in a lead design role.
About the job
Leads the strategy, design, and execution of Whatnot’s brand campaigns and events across digital and physical experiences.
What you'll do
- Develop campaign strategies, visual directions, and identity systems with category and marketing teams, from concept through handoff.
- Lead ideation and creative teams, providing mentorship and feedback while delivering events and activations.
- Manage external creative partners and use trends, audience insights, and metrics to strengthen campaign impact.
What they ask for
- At least 2 years in a lead design role, independently concepting, designing, and executing projects.
- Track record developing and executing brand strategies and identity systems across physical and digital surfaces.
- Experience building brand systems for digitally native, social-first contexts and leading campaigns from idea through execution.
- Portfolio showcasing work; strong communication, collaboration, project-management, and data-informed creative skills.
Nice to have
- In-house experience at a multi-sided brand or marketplace.
- Experience at a high-growth startup, marketplace, or creator-focused platform.
Pay
$158K - $200K (base salary; currency not stated)
Model-written summary · the original posting is authoritative