Whoop
Brand Marketing Lead
$100K–$150K
Boston, MA · On-site · Full-time · Posted Oct 14, 2026
- Experience
- 3–5 years.
- Visa sponsorship
- Participates in E-Verify to determine employment eligibility.
About the job
Leads integrated brand marketing campaigns that bring WHOOP product innovations, especially in health and longevity, to consumers and support measurable business results.
What you'll do
- Plan and execute product-focused brand campaigns and initiatives from brief through launch.
- Develop product positioning, messaging, campaign strategies, creative briefs, and activations with cross-functional partners.
- Set campaign objectives and success metrics, evaluate performance, and use insights to improve future marketing.
What they ask for
- 3–5 years of experience in brand marketing, product marketing, integrated marketing, consumer marketing, or a related field.
- Experience independently leading integrated campaigns, product launches, or major marketing initiatives from planning through execution and measurement.
- Strong consumer marketing, product positioning, storytelling, project leadership, and cross-functional collaboration skills.
- Commitment to using AI tools in day-to-day tasks while maintaining high-quality standards.
Nice to have
- Experience within a consumer-facing brand.
- Interest in health, wellness, longevity, or human performance.
Pay
$100,000 - $150,000 (base salary)
AI focus
Use AI tools in day-to-day tasks and ensure AI-assisted work meets the same high-quality standards as personal contributions.
Model-written summary · the original posting is authoritative