Whoop
Creative Director, Brand Design
$180K–$245K
Boston, MA · On-site · Director · Full-time · Posted Oct 14, 2026
- Experience
- 10+ years in brand design, creative direction, or integrated design; includes leadership of an in-house team or agency design practice.
About the job
Leads WHOOP’s brand design discipline, owning its visual identity and standards while guiding the team and ensuring consistent, high-quality execution across campaigns and channels.
What you'll do
- Define and evolve WHOOP’s visual identity, design systems, standards, templates, and toolkits across channels and markets.
- Lead, hire, coach, and develop the Brand Design team; establish design reviews, craft standards, documentation, and governance.
- Partner across creative and business teams to direct high-visibility work and introduce AI-enabled workflows responsibly.
What they ask for
- 10+ years of experience in brand design, creative direction, or integrated design, including leadership of an in-house team or agency design practice.
- Portfolio showing globally visible brand systems and campaigns, with strong typography, composition, image-making, and cross-channel execution.
- Proven ability to build or evolve a visual identity and implement scalable design standards, templates, and toolkits.
- Strong people leadership and ability to balance strategic brand decisions with hands-on creative direction.
Pay
$180,000 - $245,000 USD base salary
AI focus
Introduce AI-enabled workflows to expand creative possibilities and improve efficiency while protecting originality, intellectual property rights, member trust, and brand standards.
Model-written summary · the original posting is authoritative