Whoop
Director, Trade Marketing
$155K–$195K
Boston, MA · On-site · Director · Full-time · Posted Oct 7, 2026
- Experience
- 10+ years; global trade marketing, shopper marketing, retail marketing, omnichannel marketing, or a related discipline.
About the job
Leads WHOOP’s global trade marketing organization and strategy to grow retail presence, consumer demand, and sell-through across markets.
What you'll do
- Lead and develop the global Trade Marketing team, setting priorities and operating rhythms.
- Build cross-functional alignment and global retail plans for campaigns, launches, promotions, and priority retailers.
- Manage global planning, budgets, measurement, and optimization of trade marketing investment.
What they ask for
- 10+ years in global trade marketing, shopper marketing, retail marketing, omnichannel marketing, or a related discipline, including meaningful experience leading teams in a global or multi-market environment.
- Experience building, developing, and empowering high-performing teams across global markets.
- Experience developing marketing strategies spanning digital and physical retail, retail media, product launches, promotions, and brand activity.
- Experience managing significant marketing budgets and using performance, consumer, retailer, and sales insights to guide investment decisions.
Pay
$155,000 - $195,000 USD base salary
AI focus
Embrace and use AI tools in day-to-day tasks, ensuring AI-assisted work meets the same quality standards as personal contributions.
Model-written summary · the original posting is authoritative