Whoop
Lifecycle Marketing Lead - Growth
$100K–$150K
Boston, MA · On-site · Full-time · Posted Sep 23, 2026
- Experience
- 4+ years in lifecycle, CRM, retention, or growth marketing.
About the job
Leads lifecycle marketing strategy and experimentation for WHOOP’s Apparel & Accessories, Refer a Friend, and promotional programs to drive member engagement and measurable growth.
What you'll do
- Own lifecycle strategy and performance for Apparel & Accessories and Refer a Friend, and lead the promotional calendar across owned channels.
- Use member and performance data to develop experiments, measure results, and decide what to scale, iterate, or stop.
- Coordinate lifecycle experiences across email, SMS, and in-app, partnering with Growth, Marketing, Creative, Analytics, and Commercial teams.
What they ask for
- 4+ years of experience in lifecycle, CRM, retention, or growth marketing, with measurable business impact.
- Experience developing multi-channel lifecycle strategies across email, SMS, and in-app.
- Experience with segmentation, personalization, experimentation, and CRM program development.
- Strong analytical skills and ability to independently manage multiple programs from strategy through execution.
Nice to have
- Experience with Iterable, Amplitude, or Hightouch.
- Experience in a subscription, e-commerce, or consumer technology business.
Pay
$100,000 - $150,000 USD base salary
Tools
email, SMS, in-app, Iterable, Amplitude, Hightouch
Model-written summary · the original posting is authoritative