Founding Growth & Content Lead

What you'll do

• Build and execute content strategy across social and other growth channels; create content and manage creators and UGC partners.
• Build and scale creator and affiliate programs, tracking partner performance and improving content.
• Support paid creative, SEO/AEO, product launches, events, and go-to-market campaigns using performance insights.

What they ask for

• Strong content creation skills, including writing, editing, briefing, packaging, and publishing.
• Ability to run experiments, manage people, build systems, and work through ambiguity.
• At least 2 years working with content creators, creator partnerships, social content, or growth campaigns.
• In-person in San Francisco.

Nice to have

• Personal track record such as 10k+ followers, a side project with real traction, or content reaching a meaningful audience.
• Experience as an early growth employee at a high-growth consumer, prosumer, or PLG company, or scaling an influencer, creator, affiliate, or UGC program.

Pay

$130K - $170K (base salary; currency not stated)

Tools

TikTok, LinkedIn, X, YouTube Shorts

AI focus

The role promotes Willow, a voice dictation app used to prompt AI, and supports growth of its voice operating system.