Within
Founding Product Marketing Lead
$170K–$200K
San Francisco (HQ) · On-site · Full-time · Posted Apr 6, 2026
- Experience
- 6+ years of product marketing experience, particularly in B2B environments.
About the job
Build Within’s product marketing function by shaping product messaging and positioning, go-to-market plans, launches, sales enablement, and educational content.
What you'll do
- Research target markets, customers, buyer personas, competitors, and partners; develop go-to-market strategy and integrated marketing plans.
- Coordinate product and feature launches and create sales collateral, AI tools, and programs.
- Develop thought leadership and educational content to build awareness and consideration.
What they ask for
- 6+ years of product marketing experience, particularly in B2B environments.
- Expertise leveraging GenAI tools.
- Excellent written and verbal communication, problem-solving, storytelling, and analytical skills.
- Passion for and understanding of AI/ML technology, with the ability to explore generative AI tools to improve productivity.
Nice to have
- Experience working at a fast-paced startup.
Pay
$170K – $200K USD base salary
Tools
ChatGPT, Claude Code, Gemini, Figma, Replit
AI focus
Use generative AI tools to improve productivity and create sales-enablement tools and programs.
Model-written summary · the original posting is authoritative