Growth Marketing Lead, Marketplace

What you'll do

• Manage parent acquisition through paid ads, landing pages, conversion optimization, and AI-powered personalization.
• Recruit providers through events, social campaigns, and community partnerships; build repeatable recruiting and onboarding systems.
• Develop growth measurement infrastructure and track CAC, conversion rates, payback, and unit economics; collaborate with product and engineering.

What they ask for

• Analytical and able to model CAC, LTV, and payback independently.
• Technically fluent enough to work with engineers and reason about how the platform affects conversion.
• Strong paid and organic social marketing track record driving acquisition.
• Able to adapt messaging across different communities and run in-person events.

Nice to have

• Experience at a two-sided marketplace.
• Early childhood education, childcare, or edtech familiarity; or experience recruiting educators or similar supply-side audiences.

AI focus

Use AI tools to personalize and scale parent marketing and experiences, including ad creative and lifecycle messaging.