Workday
Platform Product Marketing Manager
$127K–$226K
USA, CO, Boulder +1 · Flex · Manager · Full-time · Posted Sep 15, 2026
- Location
- USA, CO, Boulder
USA, CA, Pleasanton - Experience
- 8–10+ years in product or platform marketing.
About the job
Develops Workday’s platform positioning and go-to-market narrative for CIOs, CTOs, analysts, and customer-facing teams.
What you'll do
- Create platform narratives and positioning that connect AI, developer tooling, integrations, security, and other capabilities.
- Conduct market, competitive, customer, and analyst research to strengthen Workday’s platform positioning.
- Coordinate cross-functional go-to-market work and equip executives and sellers to communicate the platform story.
What they ask for
- 8–10+ years in product or platform marketing, owning executive-level narrative and positioning across a portfolio or platform.
- Familiarity with platform products and technical IT buyer personas, with enough technical understanding to discuss AI, developer tooling, integration, and security credibly.
- Ability to align cross-functional teams without formal authority.
- Strong executive presence and communication skills.
Nice to have
- Familiarity with developer personas and AI platform products.
Pay
$133,600 USD - $200,400 USD (base salary); $127,000 USD - $225,500 USD (base salary)
Tools
AI, developer tooling, integration, security
AI focus
Develops platform positioning that includes AI and AI platform products; requires technical fluency to discuss AI credibly with CTOs.
Model-written summary · the original posting is authoritative