Principal AI GTM Strategist – Outbound & Demand Generation

What you'll do

• Map end-to-end AI demand-generation and prospecting processes, including signal identification, intent scoring, enrichment, and outbound workflows.
• Translate GTM stakeholder needs into functional requirements, system logic, and guardrails for technical teams.
• Measure prospecting effectiveness, advise on industry practices, and recommend improvements to conversion and pipeline performance.

What they ask for

• 8 years of GTM/revenue operations or outbound prospecting experience, specifically in AI-driven demand generation and prospecting strategy.
• 6 years designing and mapping end-to-end GTM process architecture across an enterprise-scale revenue organization.
• 5 years influencing VP- and SVP-level stakeholders across Sales, SDR, and Marketing to drive organizational pivots toward AI-driven GTM models.

Nice to have

• Hands-on B2B prospecting, SDR leadership, or outbound strategy experience; ability to analyze pipeline metrics, sales cycles, and conversion rates.
• Familiarity with GTM AI concepts, LLM capabilities, revenue technology, decision logic, and writing BRDs, functional specs, or user stories.

Pay

$158,400 USD - $237,600 USD (base salary); $133,800 USD - $237,600 USD (base salary)

Tools

Clay, 6sense, Salesforce, Outreach, SalesLoft, LLM

AI focus

Defines strategy, process architecture, decision logic, and guardrails for AI-driven demand generation and prospecting; does not configure tools or build workflows in code.