WPP
Director, Go-to-Market (GTM), WPP Open
$100K–$230K
New York, New York, United States +1 · Director · Full-time · Posted Oct 16, 2026
- Location
- New York, New York, United States
USA
About the job
Leads go-to-market strategy and product marketing for WPP Open media solutions, shaping their positioning, launches, and adoption by clients and teams.
What you'll do
- Develop positioning, messaging, storytelling, competitive differentiation, and launch plans for WPP Open media products.
- Create thought leadership, client-facing content, pitch materials, and sales tools; represent WPP Open in client and industry settings.
- Use customer, market, and competitor insights to inform product strategy and commercial opportunities, and coordinate go-to-market activation across teams.
What they ask for
- Product marketing or go-to-market experience in media, adtech, martech, or a related digital environment.
- Experience shaping marketing strategies, positioning, and messaging for products or technology solutions.
- Knowledge of marketing and advertising technology, including data, audience planning, activation, and measurement.
- Understanding of data sharing, privacy, security, and governance in marketing environments.
Nice to have
- Experience with enterprise advertisers, publishers, agencies, or technology providers.
- Experience creating sales enablement materials and supporting pitches, proposals, or solutions-led conversations.
Pay
$100,000 — $230,000 USD base salary
Tools
WPP Open
AI focus
Help shape how WPP Open’s AI-powered media solutions are positioned, launched, and adopted.
Model-written summary · the original posting is authoritative