WPP
Senior Director, Product Management (ID Activation)
$125K–$295K
New York, New York, United States +1 · Director · Full-time · Posted Sep 17, 2026
- Location
- New York, New York, United States
USA - Experience
- Typically 8+ years or equivalent depth of experience; typically 3+ years in a people-leadership or product-leadership capacity.
- Education
- An MBA or advanced degree in a related field is a plus, but not required.
About the job
Leads strategy, roadmaps, and teams building identity-driven audience activation products across advertising platforms and partners.
What you'll do
- Own the audience activation lifecycle, from onboarding and identity resolution through syndication, delivery, monitoring, and troubleshooting.
- Lead integrations and partnerships with media platforms, identity providers, DSPs, SSPs, data exchanges, and clean-room partners.
- Set product strategy and success measures, and lead product managers and cross-functional execution.
What they ask for
- Typically 8+ years of product-management experience in AdTech, martech, identity, data platforms, audience activation, or a related field, or equivalent depth of experience.
- Typically 3+ years in a people-leadership or product-leadership capacity.
- Strong understanding of DSPs, SSPs, clean rooms, identity ecosystems, audience activation workflows, customer-match frameworks, and programmatic advertising infrastructure.
- Experience managing external technology partnerships and complex third-party integrations; technical fluency in APIs, data-exchange platforms, identity-resolution systems, and cloud-based data platforms.
Nice to have
- Experience with identity providers or frameworks such as LiveRamp, TransUnion, Experian, Neustar, RampID, or UID2; familiarity with data clean-room platforms such as InfoSum, Snowflake, or Habu.
- Experience building audience activation products; knowledge of retail media, commerce data, and advanced audience-targeting solutions.
Pay
$125,000 — $295,000 USD (base salary)
Tools
APIs, Google Customer Match, Meta Custom Audiences, Amazon Ads, The Trade Desk, Magnite, RampID, UID2
Model-written summary · the original posting is authoritative