Zuru
Omni-channel Marketing Director
Bentonville +1 · On-site · Director · Full-time · Posted Oct 13, 2026
- Location
- Bentonville
United States - Experience
- 10+ years across shopper marketing, media / omni commerce and brand.
- Education
- Bachelor's degree in Marketing, Business, or related field (or equivalent experience).
About the job
Leads North America shopper marketing and commercial retail media for ZURU Toys and ZURU Edge, connecting brand activity with online and in-store retail conversion.
What you'll do
- Set omni retail marketing strategy and oversee commercial retail media budgets, retailer relationships, and performance.
- Lead the shopper marketing function and partner with sales, retailers, and global media teams on planning and activation.
- Build measurement practices and use North American retail insights to inform global brand, media, and product decisions.
What they ask for
- Deep retail media fluency, including hands-on experience with Walmart Connect, Roundel, or equivalent retailer networks and knowledge of incrementality and measurement.
- Proven people leadership and ability to build a function and capability.
- Strong commercial acumen, including budget ownership, trade-offs, and P&L accountability.
- Bachelor's degree in Marketing, Business, or related field (or equivalent experience).
Nice to have
- Experience ideally in CPG, with meaningful time on Walmart and/or Target.
- Strong brand instincts; experience across shopper marketing, media / omni commerce and brand.
Tools
Walmart Connect, Roundel
Model-written summary · the original posting is authoritative