Zuru
Senior Shopper Marketing & Brand Activation Manager
Minneapolis +1 · On-site · Manager · Full-time · Posted Mar 10, 2026
- Location
- Minneapolis
United States - Experience
- 5+ years’ experience; no stated alternatives.
- Education
- Bachelor’s degree in Marketing, Business, or related field (or equivalent experience).
About the job
Leads end-to-end shopper marketing and brand activation for ZURU Edge brands across major U.S. retail partners, translating brand strategy into in-store programs and experiences.
What you'll do
- Plan and execute retail activations, including displays, point-of-sale, sampling, promotions, seasonal programs, and experiential events.
- Manage projects, budgets, vendors, retailer approvals, production, deployment, and post-activation reviews.
- Partner with account teams, Design, retailers, and external partners to deliver creative assets and improve program performance.
What they ask for
- 5+ years’ experience in shopper marketing, retail activation, trade activation, or customer marketing.
- Experience delivering programs with major retailers such as Walmart, Target, and/or leading Grocery/Drug customers.
- Strong project management capability and creative judgement, including approving shopper-facing assets within brand guidelines.
- Bachelor’s degree in Marketing, Business, or related field (or equivalent experience).
Nice to have
- Hands-on design capability using design tools/software for quick updates.
- Vendor/agency management experience.
Tools
Roundel, Walmart Connect, Kroger Precision Marketing
Model-written summary · the original posting is authoritative